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面向商业博客的WordPress-WordPress for Business Bloggers

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上传于 2020-03-02 24次下载 3057次围观
文件编号:5696
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标题(title):WordPress for Business Bloggers
面向商业博客的WordPress
作者(author):Thewlis, Paul
出版社(publisher):Packt Publishing
大小(size):28 MB (29292617 bytes)
格式(extension):epub
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Annotation
Blogging has been part of the web landscape for over a decade and has matured into a ubiquitous mode of live communication. The power of blogging has been recognized by the business community, and canny marketers view it as a powerful weapon in their digital arsenal. Done well, blogging can bring myriad benefits to businesses of any size. Done badly, it can cause more harm than good. Central to the success of any business blog is a thorough understanding of the technology. This book will give you a competitive advantage by helping you to create an engaging, effective, and well polished business blog.

WordPress allows users to easily create dynamic blogs with many outstanding features. Its versatility and ease of use has attracted a large, enthusiastic, and helpful community of users, who have created a large and diverse collection of plug-ins. It has various features that can help business bloggers to boost their business strategy.

This book will take you beyond the basics of WordPress, helping you take full advantage of its rich and powerful features to transform your basic blog into a more advanced and professional blog as quickly and painlessly as possible. You will learn everything you need to know to extend and grow your business blog. You will learn to mange the content including images and videos, which will make your blog more appealing. You'll also learn how to market and measure the success of your blog using Google web applications and other popular tools. So, if want to transform your business blog to give a kick start to your business this book is for you.

This book deals with using WordPress and third-party tools to manage and optimize your blog, focusing on the business aspects of blogging. It is not an introduction to WordPress and does not cover the basics such as installation or how to post. Most readers will already have an established WordPress blog or will at least be in the advanced stages of planning one.  Read more...
Abstract: Annotation
Blogging has been part of the web landscape for over a decade and has matured into a ubiquitous mode of live communication. The power of blogging has been recognized by the business community, and canny marketers view it as a powerful weapon in their digital arsenal. Done well, blogging can bring myriad benefits to businesses of any size. Done badly, it can cause more harm than good. Central to the success of any business blog is a thorough understanding of the technology. This book will give you a competitive advantage by helping you to create an engaging, effective, and well polished business blog.

WordPress allows users to easily create dynamic blogs with many outstanding features. Its versatility and ease of use has attracted a large, enthusiastic, and helpful community of users, who have created a large and diverse collection of plug-ins. It has various features that can help business bloggers to boost their business strategy.

This book will take you beyond the basics of WordPress, helping you take full advantage of its rich and powerful features to transform your basic blog into a more advanced and professional blog as quickly and painlessly as possible. You will learn everything you need to know to extend and grow your business blog. You will learn to mange the content including images and videos, which will make your blog more appealing. You'll also learn how to market and measure the success of your blog using Google web applications and other popular tools. So, if want to transform your business blog to give a kick start to your business this book is for you.

This book deals with using WordPress and third-party tools to manage and optimize your blog, focusing on the business aspects of blogging. It is not an introduction to WordPress and does not cover the basics such as installation or how to post. Most readers will already have an established WordPress blog or will at least be in the advanced stages of planning one
Table of contents :
Content: Chapter 1: A Blog Less Ordinary What Makes a Great Blog? In this chapter we examine different types of business blogs. You will be shown a selection of great business blogs and see what you can learn from them. Chapter 2: Introducing Our Case Study: ChilliGuru You will be introduced to the case study blog and go through the process of developing strategic goals and your blog plan. You will learn that the planning process is important, even if your blog is already up and running. Chapter 3: Designing Your Blog In this chapter you will learn the basics of blog design and work through a brief introduction to HTML and CSS. You will see how easy it is to create your own custom design using the Sandbox theme. Chapter 4: Images and Video Here you will learn some advanced image and video handling techniques. Chapter 5: Content Is King This chapter focuses on techniques and methods for creating the best possible content for your business blog. Chapter 6: Search Engine Optimization This chapter covers some of the most important SEO strategies and how to apply them as well as how to submit your blog to the search engines. Chapter 7: Supercharged Promotion You will learn some advanced blog promotion techniques, including: advanced RSS with FeedBurner
using Internet Explorer 8 Web Slices
submitting to the blog search engines, like Technorati
using social networks, like Facebook and Twitter
using social bookmarks, like Digg and del.icio.us. Chapter 8: Connecting with the Blogosphere You will learn the importance of connecting with other bloggers and playing an active role in the blogosphere to promote your business blog. Chapter 9: Analyzing Your Blog Stats This chapter will teach you how to analyze your blog's performance using tools like Google Analytics and WordPress.com Stats. Chapter 10: Monetizing Your Blog This chapter introduces a variety of strategies to help you generate revenue from your blog, like using advertising and affiliate programs. Chapter 11: Managing Growth You will learn how to manage the growth of your blog by optimizing it for high traffic and introducing multiple authors by using WordPress MU.
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