基于价值的营销：创造客户价值的5个步骤-Value-based marketing for bottom-line success: 5 steps to creating customer valu

标题（title）：Value-based marketing for bottom-line success: 5 steps to creating customer value
基于价值的营销：创造客户价值的5个步骤
作者（author）：DeBonis, J. Nicholas; Balinski, Eric W.; Allen, Phil
出版社（publisher）：McGraw-Hill
大小（size）：2 MB (2233173 bytes)
格式（extension）：pdf
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Table of contents :
Content: The business world we have come to know. The view from Pentadigm's world --
Introduction to Pentadigm --
Step 1: discover- understand the customer --
Step 2: commit- commit to the customer --
Step 3: create- create customer value --
Step 4: assess- obtain customer feedback --
Step 5: improve- measure and improve value --
Managing Pentadigm --
Appendix 1: Pentadigm road maps --
Appendix 2: target customer value segment tracer --
Appendix 3: customer lifetime value (CLV) --
Appendix 4: Pentadigm competitive assessment --
Appendix 5: value commitment rating tool --
Appendix 6: developing customer value commitments that are real and superior --
Appendix 7: Pentadigm value-based marketing diagnostic.