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小到大:引发巨大影响的小变化-The small big: small changes that spark big influence

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上传于 2020-03-02 2次下载 1182次围观
文件编号:5407
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标题(title):The small big: small changes that spark big influence
小到大:引发巨大影响的小变化
作者(author):Cialdini, Robert B.; Goldstein, Noah J.; Martin, Steve J
出版社(publisher):Grand Central Publishing
大小(size):375 kB (383530 bytes)
格式(extension):epub
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At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome?
In the small Big three heavyweights from the world of persuasion science and practice — Steve Martin, Noah Goldstein and Robert Cialdini — describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences.
In the last few years more and more research - from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics - has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. Increasingly we are learning that it is not information per se that leads people to make decisions, but the context...

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