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Brainfluence:用神经营销说服和说服消费者的100种方法-Brainfluence: 100 Ways to Persuade and Convince Consumers With Neu

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上传于 2020-02-29 16次下载 3039次围观
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标题(title):Brainfluence: 100 Ways to Persuade and Convince Consumers With Neuromarketing
Brainfluence:用神经营销说服和说服消费者的100种方法
作者(author):Roger Dooley
出版社(publisher):Audio-Tech Business Book Summaries;Wiley
大小(size):439 kB (449786 bytes)
格式(extension):epub
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Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems.  Read more...
Abstract: Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems

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