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建立成功的在线社区:基于证据的社会设计-Building Successful Online Communities: Evidence-Based Social Design

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上传于 2020-03-06 0次下载 4537次围观
文件编号:11686
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标题(title):Building Successful Online Communities: Evidence-Based Social Design
建立成功的在线社区:基于证据的社会设计
作者(author):Robert E. Kraut; Paul Resnick; Sara Kiesler; Yuqing Ren; Yan Chen; Moira Burke; Niki Kittur; John Riedl; Joseph Konstan
出版社(publisher):Mit Press
大小(size):8 MB (8275722 bytes)
格式(extension):pdf
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How insights from the social sciences, including social psychology and economics, can improve the design of online communities.

Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster--not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities.

The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.

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