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品牌选择与忠诚度:来自瑞士汽车注册微观数据的证据-Brand Choice and Loyalty : Evidence from Swiss Car Registration Microdata

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上传于 2020-03-06 28次下载 4343次围观
文件编号:10417
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标题(title):Brand Choice and Loyalty : Evidence from Swiss Car Registration Microdata
品牌选择与忠诚度:来自瑞士汽车注册微观数据的证据
作者(author):Beat Meier
出版社(publisher):Springer Fachmedien Wiesbaden;Springer Gabler
大小(size):1 MB (1172094 bytes)
格式(extension):pdf
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By analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. He thereby isolates various influences on purchase decisions, e.g. the brand owned before, the price, and demographic variables. Furthermore, he investigates the short-term effects of tax incentives and reputation shocks on brand choice and brand loyalty. The dataset used is very unique and allows a longitudinal examination of the cars owned by a person. This permits to gain insights on consumer behavior of durable goods that are relatively expensive and bought infrequently.




Table of contents :
Front Matter ....Pages I-XVI
Introduction (Beat Meier)....Pages 1-6
Related Literature and Methods (Beat Meier)....Pages 7-22
Hypotheses (Beat Meier)....Pages 23-31
Data (Beat Meier)....Pages 33-49
Results (Beat Meier)....Pages 51-75
Conclusion (Beat Meier)....Pages 77-84
Back Matter ....Pages 85-109
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