menu 简单麦麦
account_circle

文化与商业:创意产业的创业价值-Culture and Commerce: The Value of Entrepreneurship in Creative Industries文件编号:1632

已经帮助了2550人找到了他们想要的文件
上传于 2020年2月27日 23:34
8次下载
4845次围观
评分:4.5/5 ★ ★ ★ ★ ★
标题(title):Culture and Commerce: The Value of Entrepreneurship in Creative Industries
文化与商业:创意产业的创业价值
作者(author):Mukti Khaire
出版社(publisher):Stanford Business Books
大小(size):2 MB (2023044 bytes)
格式(extension):pdf
注意:如果文件下载完成后为无法打开的格式,请修改后缀名为格式对应后缀

Art and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature, film, and fashion. Building on theories of value construction and cultural production,Culture and Commercedetails the processes by which artistic worth is decoded, translated, and converted to economic value. Mukti Khaire introduces readers to three industry players: creators, producers (who bring to market and distribute cultural goods), and intermediaries (who critique and rave about them). Case studies of firms from Chanel and Penguin to tastemakers like The Sundance Institute and Def Jam illuminate how these professionals construct a vital value chain. Highlighting the role of "pioneer entrepreneurs"—who carve out space for radical, new product categories—Khaire illustrates how creative professionals influence our sense of value, shifting consumer behavior and our culture in deep, surprising ways.


想了解更多信息?可向上传者提问。点击提问
欢迎您上传文件!
费劲心机找到了自己想要的文件?
不如上传简单麦麦!
分享给别人!还能赚取收益
下载须知
1.如有解压密码 提取码都在下面 注意查看
2.如果有问题 可以通过卖家联系方式 联系卖家 如果没有或无法解决可以联系官方客服
3.本文件为公益分享,文件由网上采集而来,如有侵权等问题,请及时联系客服删除

常见问题及官方客服联系方式:点击前往 售后问题处理方式:点击前往
-到底部了哦-
expand_less