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不明显:如何思考不同,策划想法和预测未来-Non-Obvious: How to Think Different, Curate Ideas & Predict The Future文件编号:1625

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标题(title):Non-Obvious: How to Think Different, Curate Ideas & Predict The Future
不明显:如何思考不同,策划想法和预测未来
作者(author):Rohit Bhargava
出版社(publisher):IdeaPress Publishing
大小(size):950 kB (973083 bytes)
格式(extension):epub
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Table of contents :
Content: pt. I. The art of curating trends. The Norwegian billionaire : why most trend predictions are completely useless --
The curator's mindset : learning the 5 essential personalities of trend curators --
The haystack method : how to curate trends for fun and profit --
pt. II. The 2015 non-obvious trend report. Culture & consumer behavior trends. Everyday stardom
Selfie confidence
Mass mindfulness --
Marketing & social media trends. Branded benevolence
Reverse retail
The reluctant marketer --
Media & education trends. Glanceable content
Mood matching
Experimedia --
Technology & design trends. Unperfection
Predictive protection
Engineered addiction --
Economics & enterpreneurship trends. Small data
Disruptive distribution
Microconsumption --
pt. III. The trend action guide. Intersection thinking : how to use workshops to apply trend insights to your career, customer or brand story --
How to use a customer journey mapping trend workshop --
How to use a brand storytelling trend workshop --
How to use a business strategy trend workshop --
How to use a corporate culture trend workshop --
The 7 best trend resources you need to bookmark --
Anti-trends : the flip side of trends --
Appendices. The past years' non-obvious trend reports.

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